C-Stores: Not Just for Fueling Cars

By Todd McCourtie, Director of Engagement Not long ago, when I would think about my local convenience store, it would remind me to buy gas for the car, or maybe pick up a bottled water, coffee, or a snack.  That’s certainly not the case anymore—convenience stores have evolved into much more than just a fuel stop. The world of the … Read More

7 Factors To Consider For Your Retail Localization Strategy

Retail: Seven Levers of Localization As retailers vie for market share in an increasingly complex environment, “local” is on everyone’s mind.  Adapting the brand to fit the local neighborhood seems a plausible means to build loyalty. However, many are discovering “going local” is anything but a straightforward journey. Gone are the Days… For 95% of retail history, the sole proprietor … Read More